Is Colorful Weed More Potent?

By Liam Noonan


Color is one of the best marketing tactics and it’s no different with weed. Just like fashion and food, people’s strain preferences vary based on broader trends. For example, bud with some purple in it is selling like hotcakes throughout 2021. Do all these beautiful orange, blue, purple, and yellow hues really carry over to better highs? The answer is generally no, but the explanation is complicated. 

Back before cannabinoid testing, consumers had no idea the actual THC levels of their bud. That meant the aroma, trim, and of course, colors were the most used factors in determining the quality of your weed. Nowadays, we know that the THC content doesn’t tell you everything about the strain, but can the color really tell you more about what you’re smoking?

Continue reading to find out more about how weed gets its color, whether or not it’s more potent, and what strains happen to be the most colorful. 

How Does Cannabis Flower Get Its Color? 

Cannabis typically achieves its final color through a combination of its genetics and overall growing environment. If you think about it, this is true for most plants. Just think about the colorful beauty of leaves in the fall. When the temperature drops, the leaves of trees turn brilliant hues of red, orange, and yellow. 

How Do Genetics Effect Weed Color?

The specific genetics of a cannabis plant affect the overall amount of Anthocyanins and Carotenoids within. Anthocyanins are types of pigments and there are thought to be around 400 different types found in the cannabis plant. These are also known as flavonoids. These flavonoids happen to be responsible for the purple and blue hues found on strains like Granddaddy Purple, Grape Ape, and Purple Haze. 

Flavonoids mainly function simply as an aesthetic feature, but they do help protect the plant from things like ultraviolet light, diseases, and bacteria. 

On the other hand, a set of pigments called Carotenoids promote the shades of orange, yellow, and red that you find on the buds of many popular strains in 2021. As you may have guessed, Carotenoids are the reason carrots get their color. When consumed by humans, these substances may help us with a wide range of things like eye health and male fertility. 

How Do Grow Conditions Effect Weed Color? 

Aside from genetics, the conditions in which pot is grown can greatly influence the amount of color showing up in the final product. As mentioned above, plants produce less chlorophyll as the days shorten and the weather gets colder. Indoor growers can mimic these various lighting, pH, and temperature conditions in order to control the quality of their crops. 

Lowering the temperatures helps bring out the purple and blue pigments in strains that are already genetically predisposed to those pigments. On the other hand, alkaline conditions with high pH levels bring out the orange, yellows, and reds in a strain. 

Growers can also alter the end result of their cannabis plants with the use of LED lights set to specific color spectrums. This allows you to put artificial “stress” on the plant, which results in it producing additional anthocyanins. This protects the plant from the light and fosters more vibrant coloration. 

One other way cannabis growers can promote additional color is to add a specialized nutrient mix. For example, a nutrient or soil mix with less phosphorous helps give the leaves and buds of your plants a nice red hue. In order to get the best color out of your weed, you need the perfect combination of genetics and environment. As the industry grows and suppliers get more creative, look for new techniques that bring out even more color in your favorite strains. 

Is Colorful Weed Actually More Potent? 

Your average cannabis consumer sees a purple strain and immediately thinks it must be top-shelf and more potent than a boring old green bud. The truth is, the color of your cannabis is just one way to differentiate between strains and their effects. The concentration of cannabinoids doesn’t seem to vary much by color. That means colorful weed is not more potent simply in terms of THC contents. 

With that said, some research points to the idea that the color of your weed gives you some insight into how your high will feel. For example, some believe that deep dark red, purple, or blue pot, results in a more cerebral high. At the end of the day, the color of your weed may not directly correlate to potency, but it may be able to tell you a little bit about the nature of the high and the strain. Continue reading below to learn more about how what the color of your weed means. 

Strain Examples for Each Color Type

Popular Yellow & Orange Strains:

Wicked OG, Grapefruit, Lemon Kush, Orange Diesel, Orange Cookies, Orange Creamsicle, and plenty more. 

Popular Purple & Blue Strains:

Blue Dream, Granddaddy Purple (GDP), Grape Ape, Purple Haze, Purple Skunk, Sour Grape, Blackwater, Blue Cheese, Blue Haze, and plenty more. 

Popular Pink & Red Strains:

Red Dragons, Pink Flower Shaman, Pink Kush, Pinkman Goo, Panama-Sedena Red, and plenty more. 

Popular Black Weed Strains

Black Diamond, Black Domina, Black Diesel, Black Widow, BlackJack, and more

What Are The Most Colorful Weed Strains

This is not a definitive list of the 5 most colorful weed strains. This is simply 5 examples of some of our favorite weed strains that just so happen to be bursting with color. Read on to see the full list. 

  1. Northern Lights 

  2. Acapulco Gold 

  3. Grandaddy Purple (GDP) 

  4. Pink Kush 

  5. The Black

How to Promote Your Strains With Digital Marketing

A great logo and overall brand will go a long way in winning over customers when in the dispensary. New companies are popping up every single day. If you already have your brand and logo dialed in, the next step is tackling your website and SEO strategy. That’s why we offer affordable SEO researched blog writing services as well as other offerings

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